CATI Services - computer-aided Telephone Interviewing

Millward Brown Lansdowne has a state-of-the-art Computer-Aided Telephone Interviewing service (CATI), which allows you rapid access to your required audience. Computer-aided Telephone Interviewing is especially well suited to business research, since telephone ownership is the life-blood of business organisations. It is however, also particularly efficient for surveys of the general public or where customer (or non-customer) lists are used. Audio can also be played as part of a survey such as a radio advertisement.

Our facility is of the highest standard - comprising 75 machines, which represents the largest unit of its type available in Ireland. Clients are invited to come and see our purpose built CATI Centre facility at Jervis Street in the heart of Dublin. The Millward Brown Lansdowne CATI Facility uses the most up-to-date computer software to control the flow of interview, making sure that all the right questions are asked in the right sequence. Simultaneous quality control of interview is undertaken by the full-time managers and supervisors in our CATI Centre.

As for any project, the MillwardBrown Lansdowne research team will advise you on the most appropriate questions, design your questionnaire, analyse results and provide you with an interpretative analysis of the key findings. We will also advise you on the best sampling technique for your survey and give you a speedy timetable to actionable results.

For further information on our CATI services, please email
Millward Brown Lansdowne