New Digital Products

Adometer

Make Informed Decisions When Optimising Your Digital Ad Campaign
Now, more than ever, marketers are looking for ways to optimise their advertising campaigns based on real-time results, enabling creative and media changes to be made while the campaign is still live.  Millward Brown’s  quick-response solution, called Adometer™, allows for an early "check" on an online campaign's performance using real-time attitudinal and demographic data. Clients can optimise across creative themes or site placements to ensure a campaign is on target to achieve its intended goals.

How It Works
Adometer works by launching a short survey that appears directly within the frame of an advertisement. Results, which are delivered in an easy-to-use online interface, can be filtered by target audience or other audience segments, providing more granular insights over other solutions that offer single-question surveys.

The Bigger Picture: Optimise Beyond Behaviour
Adometer offers a unique view on how to best leverage real-time optimisation for branding campaigns. While behavioural measures are important, they are only a portion of the measures needed to assess impact for optimisation. Adometer's attitudinal measures offer an alternative or enhancement to traditional online tools that optimise based on click-through or lead generation alone, which can often provide a misleading picture of a branding campaign's true impact.

Adometer can be used as a complement to AdIndex® for more thorough, in-market measurement.  To find out more download the pdf or contact: Guy Perrem

Adlndex

AdIndex is a research application to measure advertising effectiveness. AdIndex studies are run in conjunction with an online ad campaign and are designed to provide advertisers, agencies and media companies with traditional brand metrics to gauge the impact of their online advertising campaign.

Every time a client's ad is served to a website visitor, an exposure is recorded in the AdIndex exposure database.

Visitors are randomly intercepted to take a brief survey and, upon their consent, are asked a series of questions designed to measure the branding impact of an ad campaign.

Responses are broken out by those exposed to an ad and compared to those not exposed.

To isolate the impact of online advertising on various communications metrics, AdIndex uses an exposed/control methodology:

Since both groups are recruited from the same websites and the only variable between the groups is exposure to an ad, we can measure the impact that exposure has on metrics such as brand awareness, ad recall, message association and purchase intent. The strength of our methodology ensures that results are valid and reliable, as well as actionable since results are reported in real time via the online results interface.


The AdIndex product suite includes a full range of research products with flexibility and customisation and can be tailored to best meet your research needs. AdIndex Vertical (AV), AdIndex Brand and Media reports are designed to provide the client with the specific level of research needed. Choose the most appropriate analysis for your specific research objectives as well as your budget. To find out more download the pdf or contact: Guy Perrem