New Media Products

Channel Connect

ChannelConnect is a consumer-led qualitative approach which can help you and your agencies understand the dynamics between brands, communication channels and consumers.

It helps to:

• Determine the communications channels offering higher levels of engagement and affinity for the target

• Identify the moments in the target’s lifestyle when they are most receptive to the brand message

• Uncover and assess new or untapped communication opportunities for reaching the target
• Encourage greater creativity and consumer focus within the communications planning process

To find out more about how ChannelConnect can help you, download the pdf or contact: Brendan Beere

ChannelSelect

ChannelSelect provides quantitative evidence that a future communications plan, built around a specific brand strategy, will engage with enough of the right people when they are in a receptive frame of mind.

• It covers a wide range of connections opportunities that can be specified by the planning teams

• It looks at your targets’ involvement with those connections, how relevant the brand message is within each connection, how likely it is to influence action, whether your brand is visible in those places and whether it has “permission” to be there

ChannelSelect has an easy-to-use interactive deliverable that allows planners to interrogate the data and use it alongside their own media and cost information

To find out more about how ChannelSelect can help you determine what connections offer scalable in-market engagement with your brand communications, download the pdf or contact: Anne Marie Dillon or Louise Dungan

CrossMedia

CrossMedia Research helps you evaluate the brand-building return from your media investments. It looks beyond exposure to paid advertising and considers sponsorship, events, PR, word of mouth, user-generated content and retail based activities.

It determines:

• How specific platforms perform, alone and together, to drive key brand metrics

• The impact of non-traditional media placements

• How to improve media effectiveness

To find out more about how CrossMedia Research can help you measure the effect of your media activities on your brand, download the pdf or contact:
Maureen VanWijk , Clare Kavanagh.