Online Research

The Internet has quickly evolved into a well integrated methodology of reaching our target markets using research surveys on the web. Millward Brown Lansdowne has considerable Internet expertise to design and run all your survey requirements with confidence. Several different techniques are available including web-based questionnaires using our Irish panel, e-mail surveys, website evaluation techniques and qualitative online focus groups, via online panels or your own databases.

Currently the web marketplace is growing and (while still not representing the population as a whole), Internet research techniques are particularly useful when targeting a specific audience (for example younger targets, staff with web access or visitors to a specific website). The key advantages to the Internet approach are speed and sample size vs. cost ratios (you can interview a much larger audience for a small increase in costs), as well as richness and quality of information collected. It can also be a preferred way of taking part in research among minority e-savvy groups.

Surveys are hosted on a secure website that can only be accessed by respondents to the survey and only once by each respondent. The software used allows respondents to simply 'click' on the answers that apply to them and computer controlled routing ensures that each respondent is only shown those questions applicable to themselves.

The growth of on-line surveys has enabled us to offer the Millward Brown Lansdowne Speedbus to our clients – an On-Line Omnibus survey that allows for very fast and economic access to a large a representative sample of Irish adults.

Millward Brown Lansdowne has all the available software and internal expertise to run your internet survey smoothly. We design, script, host and analyse data, but the key to any successful survey remains the ability to design the questionnaire and sample structure well. This belief is at the core of all research projects conducted by Millward Brown Lansdowne.

We also have a significant degree of expertise in website evaluation.

Using techniques such as pop up surveys, accompanied surfing and group discussions, we are able to provide clear and concise evaluation of the appeal and usability of any website, both in its own right and in context with competitor sites. The concept and content of the site is investigated, as well as its navigability, intuitiveness of website screens and icons and comprehension of labelling. Suggestions are given for improvement in the architecture as well as the functionality of the site. The particular methodology we use enables clients to view the research live on a split TV screen, with one half showing the respondent's actions while navigating the site and the other half showing the respondent's face.

If you are interested in undertaking research via the internet talk to the research professionals at Millward Brown Lansdowne, who will be able to advise you on the benefits, and also the pitfalls for your specific requirements, while also being able to discuss other techniques if more appropriate.

For further information on our Online services, please contact
Maureen Van Wijk