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Roger Jupp
Chairman
Roger began his career in market research in London. Over more than 30 years in Ireland, he has accumulated extensive quantitative and qualitative experience, in virtually every product/service area. He has developed particular expertise in research into service industries and socio-political opinion. As a linguist, Roger was responsible for the Irish fieldwork on the European Union's Eurobarometer for over 15 years.
He is a former Chairman of the Marketing Institute of Ireland and a former Vice-Chairman of the Marketing Society. He completed a 3-year term as vice-president of the European Marketing Confederation and five years as ESOMAR national representative for Ireland. He is currently the Chairman of AIMRO (Association of Irish Market Research Organisations).